Alex Butler is the University of Bath's Chief Digital and Information Officer. She is a specialist in digital capability and transformation, working across a number of industries. She championed the strategic use of technology by government, helping the UK government to collaborate with the tech industry and entrepreneurs and led the. transformation of the UK Government's digital profession, which became the Government Digital Service. She was the Strategy and Policy Director for Directgov at its launch, the government's one stop website for online public services. Alex has been working in the digital innovation space for many years, leading digital innovation projects at the BBC and at Argos. She has a marketing background so brings a strong commercial sense to her work. She joined Saatchi & Saatchi Advertising as a graduate and then Interbrand, before moving to the technology sector where she worked at BT, General Motors and Cable & Wireless in senior marketing and digital roles.
