Alexander Chang served as Co-Founder and Chief Product Officer of New York City based Social Amp prior to it's acquisition in early 2012. He currently acts as Vice President of Social at Merkle, the largest privately-held customer relationship marketing agency in the U.S. In 2007, Alex caught the entrepreneurial bug and joined Daylife, where. he worked on Daylife's consumer facing products. During his time there, Alex played a key role in building the Facebook Developer community in New York. Alex is well-recognized in the Facebook developer community and is an on-going contributor to think-tank and start-up projects such as The Hotlist.