Combining creativity and strategic expertise, Adam leverages his experience in writing, innovation, research and advertising to strike a perfect blend of imagination and business strategy in the form of breakthrough ideas and winning copy.. "I get a lot of satisfaction taking on particularly difficult communication challenges. I really love. wrestling with the copy until I come out victorious, finding that magical mix of words that I just know is going to work.". "There have been quite a few instances where legal and regulatory concerns force us to completely rethink previously validated concept language — so much so that the client fears the idea won't resonate with consumers anymore. However, we have always been able to work together to come up with the right language that not only saves the concepts, but makes them even stronger."
