Ali Soudi is an English Iranian entrepreneur. Director of ARENA, a family office, established by British entrepreneur Dariush Soudi. Managing his personal group of companies, we also consult a portfolio of recognized and aspiring brands to optimize their potential for growth.. Through various unique initiatives from strategy, sales, marketing,. operations, training, and high-level introductory networking, we service clients across multiple industries and geographies towards accelerated change.. We stand firmly by our people and core values. Hard work, passion, clear communication, trust, gratitude, and the pursuit of setting only the highest standards. We are constantly looking to recruit the best and brightest talent that will elevate us and our clients to prosperity, and we welcome you on this journey.. Ali Soudi was born in 1994 in Manchester, United Kingdom and emigrated to Dubai in 2000 at the age of 6. He is the first child of Dariush and Michele Soudi, the founder of BROWZ, a popular semi-permanent makeup bar in Dubai. At age 14, he joined his family's laser-engraving factory.. In 2006, Ali, along with his father Dariush Soudi, also founded Be Unique Group, a pay per click-focused digital agency. The company provides digital marketing strategy services to small scale businesses, Fortune 500 companies, and government agencies, including Michelin, Media One Hotel, Accor Hotels, and Dubai Police. The company has expanded to include reputation management services, a full-service restaurant consulting firm, and Be Fit, a Dubai-based firm focused on providing personal trainers for busy entrepreneurs and top-level executives.. In 2018, Be Unique Group was recognized by Google as the fastest-growing Premier Partner in the Middle East and GCC. A prolific writer and speaker on business-related topics, Ali also regularly contributes articles to leading digital marketing and business websites.
