As Head of Corporate Affairs, Alexandra leads PR and external communications for the company. She joined Starling after a 31-year career in journalism, based mainly in London but also including postings to Paris, New York and Washington DC. She spent 25 years at The Times, where she served as a reporter, foreign correspondent and business. columnist.. Alexandra joined Starling because of its very clear mission to improve the financial lives of its personal and business customers, while at the same time challenging many of the tired and outmoded practices and attitudes of the traditional banking industry.. If she wasn’t at Starling, Alexandra would be running her own cake and pastry shop and practising Yoga.