Alicia Hatch CMO - Deloitte Digital As CMO of Deloitte Digital, Alicia Hatch is helping the company build out its Creative Digital Consultancy model. A digital marketing vet, Alicia has spent more than 20 years pushing boundaries for Fortune 500 brands. She helped launch Xbox and the billion-dollar Halo video game franchise before starting Banyan. Branch, a digital agency that used social media data to uncover consumer behaviors. When not transforming brands, she enjoys surfing, skiing, and eating her way through exotic countries.