Alicia Yoon is the founder and CEO of Peach & Lily, the preeminent destination for all things K-beauty. She has pioneered the K-beauty phenomenon in the US and travels regularly between NYC and Seoul to find the best products and new, innovative skincare. She is a Harvard Business School graduate, on WWD’s 25 Most Innovative Beauty Executives. list, Marie Claire’s 50 New Guard List, and serves on the Cosmetic Executive Women (CEW) Board of Governors.
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