Alfonso has over 17 years experience in the Digital Marketing industry, including Ecommerce, Web Design and Development, Web Project Management, User-Centered Design, Usability Testing, and User Experience Research. He has worked for leading brands such as Dell Computers and Icon Medialab. After 5 years with hands on experience in the Digital. Marketing industry, he co-founded a UX Consultancy (Xperience Consulting) and in parallel, a UX SaaS business (UserZoom). Alfonso is passionate about his family, first of all, then about startups and Entrepreneurship, Sales and Marketing Strategy, UX and beautifully designed products, the sport of Basketball and Formula 1.
