Alistair holds global responsibility for every aspect of the Guinness World Records brand.. His impressive 30 year career in business management for global FMCG and entertainment brands has included senior positions at Colgate-Palmolive, the $16bn global leader in health and beauty, and Hasbro, the $4bn global toys and game company.. Under his. leadership Guinness World Records has diversified its brand offering, expanded its global reach and relevance, while maintaining a market-leading position through continued innovation.
