Graduate in Statistics from USP's Institute of Mathematics and Statistics, Amanda began her career in 2003 in the Market Risk department of Banco Itaú, where she worked with risk modeling for new products within the financial market.. In 2008, she joined the advertising business as a consultant of the Direct Performance Company, currently. known as Digital Inc., a reference in digital marketing. Through her work with the DM9DDB agency, she is responsible for the Digital Analytics area, working in Web Analytics, Social Media, Results Marketing, Media and Planning projects for clients such as Banco Itaú, Terra, C&A, Mc Donald's, Tok&Stok, Tam Viagens among others.
