An action oriented executive leader in the CPG industry, Fred creates value for CG/CPG clients through measurable results, creating total satisfaction & an unparalleled reference base.. As President of Adesso Solutions, Fred leads the transition here from a trade management solution (TPM) provider to leadership in trade promotion. effectiveness including trade analysis through innovative & targeted solutions for midsize CG/CPG omanufacturers.. His unique skillset combines 20 years in sales & management leadership positions with Procter & Gamble and The Coca Cola Company, with 12 more in highly successful executive leadership positions with various solution providers.. From leading an international software company into the US, then transforming the organization, as CEO, from financial distress to a highly recognized leadership position in trade promotion management in the US within 2 years, then starting a new initiative, Starfish, and most recently, leading Adesso Solutions to a new growth strategy, Fred is a clear leader in the industry.. Specialties. Depth of CG/CPG Industry Experience, Business Analysis, Trade Promotion Management, Small & Emerging Organizations, Strategic Vision & Planning, Leadership, Executive Level Penetration
