Thinking logically and outside of the box at the same time. Focused on solving problems and building optimizing strategies. Or on questioning the system, if it can be questioned and rebuilt. - The most damaging phrase is "We’ve always done it this way”. - Grace Hopper, navy rear admiral, one of the first programmers, innovator. Started his. professional journey in creative department in e-business agency, later copywriter in advertising agency and journalist-freelancer. Later joined marketing department in growing, innovative company, where soon became marketing director (eSmoking World acquired in 2015 by British American Tobacco). Later general director in Certen, company within Chic Group focused on breathalysers. After quitting, established Bavio, online toy store.. From 2016 focused on solving the problems diagnosed during working in marketing caused by ineffective advertising. The first project - Adquesto - worked for e.g. IKEA, LIDL, Jeep, BBC, ING, Wilkinson, KFC, Leroy Merlin, Play Station and 80 more brands. The system was bought by the founder from Adquesto and introduced with SaaS model in the next project that is Questpass.
