Abby Kohnstamm is Executive Vice President and Chief Marketing Officer at Pitney Bowes Inc. In this role, she oversees all of Pitney Bowes marketing and communications worldwide, citizenship and philanthropy, as well as government and regulatory affairs.. Before joining the company in 2013, Abby was president of Abby F. Kohnstamm &. Associates, Inc., a marketing consulting firm which she founded in 2006. Her company’s primary focus was in strategic marketing, integrated marketing communications, brand management and agency selection and management. Clients included Bloomberg LP, Barclays Bank PLC, Landor Associates and Fidelity among others.. Prior to that, Abby served as Chief Marketing Officer of IBM Corporation for over 12 years. In that capacity, she had overall responsibility for all aspects of marketing across IBM on a global basis. Some of Abby’s major accomplishments at IBM included developing IBM’s first professional marketing function and key marketing processes, as well as repositioning and relaunching the IBM brand from a weakened position to one of today’s top global brands. In addition, Abby had a pivotal role in re-engineering IBM’s go-to-market approach and was instrumental in the evolution of the company’s SMB strategy. Before joining IBM, she held a number of senior marketing positions at American Express from 1979 through 1993.. A graduate of Tufts University, Abby also holds an M.A. in education from New York University and an M.B.A. from New York University’s Stern School of Business. Abby serves on the Board of Directors of Tiffany & Co. and The Roundabout Theatre Company. She is also a Trustee Emerita on the Board of Trustees of Tufts University, after serving on their board for 10 years.
