Adam started his marketing career working at PlayStation across EMEA on Disney, Sega and Sony Japan product game portfolio. Moving to PlayStation UK saw him launch AAA titles including 24: The Game, Gran Turismo 5, Killzone and the launch of PSP and PlayStation 3. Leaving the video gaming world for the world of Spirits in 2011 he join to work on. the iconic Absolut brand and set up the digital vision and strategy for Pernod Ricard UK. He now looks after all Light Spirits including Absolut, Malibu, Havana Club as well as the gin & tequila portfolio.
