Adriana has a passion for expanding our client’s understanding of the growing multicultural, Latino, Black and Asian segments in a variety of markets including cable, broadband and technology. She believes that this knowledge serves as the cornerstone for the success of today’s marketing strategies.. Adriana joined Horowitz in 2001 as a native of. San Juan, Puerto Rico and a recognized expert on the U.S. Hispanic market. She is responsible for client relations, sales, new business development, branding. With particular expertise in ethnographic research, focus group moderation and one-on-one interviewing, she also serves as the Senior Project Manager on all multicultural and Latino research.. Adriana has been named one of the industry’s “Most Influential Minorities in Cable” by Cablefax Magazine, and has received CTAM TAMI award for her work in multicultural marketing.
