Alessandro has almost 15 years of experience in the telco, pay-TV and Internet industries.. As the CEO of Musement (http://www.musement.com) he is leading the launch of an online B2C platform focused on the art sector, aiming to offer a one-stop destination for info and tickets on the world's top500 museums, art exhibitions and. opera theatres ("the Booking.com of arts & culture"). As the Managing Partner of ON CUBED he has led a number of strategy and marketing projects for pay-TV and telco clients across the globe such as Starhub, SiOL, Nova, Swisscom and SKY Italia. He has also supported Philips, LG and Panasonic in launching OTT services on TV sets and BluRay players across Europe.. Prior to founding ON CUBED, he was the MD of the IPTV & Digital Media business unit of FASTWEB, a company he had joined at its start-up. He has been featured in Cable & Satellite's Euro50 list of the individuals who have made the greatest contribution in broadband and pay-TV across EMEA.