In addition to managing artist and label relations at YouTube, Ali books artists to perform at YouTube Spaces, launches live music programs like Coachella and most recently played a big role in getting YouTube's Music Service - Music Key off the ground.. Ali has been at Google for over 11 years, starting in AdSense in 2003, moving to Google. Video then transitioning to YouTube with Google's acquisition in 2006. At YouTube she launched the very first music deals with the labels, watching classic music videos like Michael Jackson's "Thriller" first make their way onto the platform. In her 8 years she helped launch monetization on YouTube, build Content ID and signed and launched hundreds of music deals, including UMG, Sony Music, Warner, Vevo, Coachella, Amex Unstaged and original content programming deals like Pharrell's I Am Other channel.. Ali graduated from the University of Colorado, Boulder in 1999 with a double major in Creative Writing and Business. She is an avid chef, workout-a-holic and usually spends her weekends chasing her 2-year-old twins around the house. She resides in Marin County, CA with her twins, husband and yellow lab Daisy.
