Alejandra Chaparro is an award-winning journalist with more than 12 years’ experience in the media industry including posts in Miami, New York and Los Angeles spanning her career in the US. She has directed editorial content strategy and execution for Hispanic publishers such as Univision, Terra Networks, CNN (en Español), and Mamaslatinas.com. across a range of lifestyle topics including beauty, food, fashion and travel. Her areas of expertise include PR and conducting media training for artists and companies.. Alejandra launched 17 Entertainment Inc. in 2011 to provide content execution, social media, and event planning for the corporate and small business sectors. Some of her clients are Liberty Mutual, Safeco insurance, LatinLingua, LatinaCool.com and Allesig Group.. Alejandra was born in Colombia, where she started her career in Bogota before moving to Quito, Ecuador and then to New York City. She’s collaborated with a variety of magazines, newspapers, radio and websites in Miami for over 10 years.