Ambar Shrivastava works in product management at TheLadders.com, where he oversees all SEO strategy and initiatives.. Previously, Ambar worked in product management for Connors Communications, where he successfully carried out SEO projects for multiple global client websites. He also managed P&L and led all new product development for. HitTail, a keyword suggestion tool that identifies opportunities for marketers to target long tail search traffic.. Ambar, who earned his MBA and BS from Babson College, spent four years as a web application developer for Lycos in the search engineering department responsible for Lycos Search, HotBot, and the Lycos Homepage. He was also the technical lead for the Lycos InSite Search Marketing platform.
