Amit Desai serves as Executive Vice President, Business & Marketing Strategy, Direct to Consumer and Global Franchise Management for DC Entertainment, the creative division charged with leading efforts to fully realize the power and value of a rich portfolio of stories and characters, including such cultural icons as Batman, Superman and Wonder. Woman, across Warner Bros. Entertainment and Time Warner.. In this role, Desai is responsible for DC Entertainment’s business operations. This includes overseeing business planning, finance, business affairs and administration as well as developing marketing strategies to drive awareness and interest in DC’s publishing content. He is also responsible for expanding DC’s direct to consumer platforms to build and sustain direct relationships with fans as well as leading studio-wide franchise management efforts to optimize the long term value of DC’s brands and franchises globally. In addition, Desai oversees DC’s award-winning, high-end collectibles business.. Prior to this role, Desai served as Senior Vice President, Marketing & Global Franchise Management for DC Entertainment. During his tenure, he spearheaded DC’s new brand identity, established DC’s direct to consumer platforms, launched in collaboration with key partners DC’s new girls-targeted franchise -- DC Super Heroes Girls, directed marketing campaigns for DC’s publishing initiatives including DC Universe: Rebirth, spearheaded studio-wide anniversary celebrations for iconic characters such as Superman and Batman and lead We Can Be Heroes, an unprecedented giving campaign leveraging the Justice League to fight the hunger crisis in the Horn of Africa.. Desai joined Warner Bros. in 2004 and held various leadership positions within the home entertainment group including Vice President, Family & Animation where he drove significant business growth and achieved a historic #1 studio ranking. Among his accomplishments, Desai is credited with the launch of new initiatives such as DC Universe (the most successful super hero animated original movie franchise of all time) as well as the acquisition and integration of new distribution partners including Microsoft (Halo), Lucasfilm (Star Wars: The Clone Wars), Viz Media (Pokemon, Naruto), Mattel (Hot Wheels, American Girl), United Media (Peanuts) and Sesame Workshop (Sesame Street).. Desai came to Warner Bros. from The Walt Disney Company where he was responsible for brand management and marketing/synergy for feature films. Prior to Disney, Desai held positions at Nestle and American Express.. Desai earned a B.A. from UC Berkeley, and a M.B.A. from Columbia Business School.
