Alicia Aeziman has over a decade of experience in executive search. As the founder of ADA Executive Search, she makes the most of every opportunity to conduct searches for emerging businesses, Fortune 500 companies, for-profit and not-for-profit organizations. Alicia created ADA with a goal to always be relationship-driven, not. transaction-oriented.. Alicia has always been an enterprising individual, so when she eventually faced with two new challenges-- a personal move and the impending economic crisis of 2008-- she switched her business tactics with ease and founded Alicia's Grooming, a center for dog walking, dog grooming, and dog sitting in Florida. The business thrived for many years and Alicia learned a lot about entrepreneurship, as well as tactics for finding and keeping loyal customers.