Abhinav Gupta is a Co-Founder of :PocketPills. He also co-founded Rocket Fuel, a provider of artificial intelligence advertising solutions. Prior to that, he was an engineering director at Yahoo!, where he led the development of their next-generation behavior-targeting platform.As a founding member of the behavioral targeting group at Yahoo!, he. helped cultivate a start-up environment, building the team and platform from scratch. He holds a B. Tech in computer science from the IIT Delhi, and a master’s degree in computer science from the University of Wisconsin. He has co-authored almost twenty patents in the areas of database queries and optimization, behavioral targeting, and web-based user analytics.