Alex leads and oversees strategic development and organizational growth of Physical Access Control and terminal authentication business within the ASEAN region.. Alex has vast 25+ years’ industry experience in the security access control realm, helming international channel management and End -user sales portfolios. Prior to his appointment with. IDEMIA, he was Commercial Director ASEAN for HID Global, a world leading manufacturer of trusted identity solutions.. He holds a MBA from Cardiff Metropolitan University and a Honours degree in Business Administration from Middlesex University both from United Kingdom. He also received executive education from Emeritus-MIT, INSEAD and IMD in the field of strategy, leadership and change management. Alex is also a graduate and a member of the Chartered Institute of Marketing UK. He was past Honorary Treasurer and a Life Member of the Asian Professional Security Association of Malaysia.