Adam Cole is the Vice President of Business Development for SET Media, which is a digital video technology company that enables brand advertisers to buy online video they way they buy traditional TV – reaching a highly targeted audience by sponsoring safe and relevant content at massive scale. Reporting to the CEO, Adam is charged with leading the. company’s business development efforts; including establishing and maximizing relationships with key partners, data providers, publishers, portals and networks.. Prior to his role with SET, he was the Head of North American Sales for Socialbakers, where he developed the strategy and team responsible for building and maintaining customer relationships across the United States and Canada.. Adam is a start-up veteran and his experience also consists of senior roles at Vizu Corporation (acquired by Nielsen), Hitwise, Inc. (acquired by Experian) and MyNewPlace.com (acquired by RealPage).