Adi brings over twenty years of experience in information security to his role establishing the technological direction for the WatchDox platform.. He has a track record of leading innovative security companies to market success. Prior to joining WatchDox, Adi served as vice president of marketing and business development at BeInSync, leading to. its acquisition by Phoenix Technologies.. Before that, he founded and served as CEO of SofaWare Technologies, a pioneer in the Unified Threat Management (UTM) space, which was acquired by Check Point. Adi has also worked as a consultant to many venture capital firms in the information security and Internet spaces.. Adi holds a BSc in Mathematics and Computer Science and an MSc in Computers Science (Summa Cum Laude) from Tel Aviv University.