Alexandre Martins is the Co-Founder of B2Brazil. He has an extensive experience across diverse industries. Mr. Martins was previously the Founder and Board Member of the Associação Nacional dos Confinadores (ASSOCON) and Director of Novos Negócios from Notcom S.A., a business management company, and Director of Products and Services at ZIP.NET,. responsible for the company's main products, participating directly in the company’s sale to Portugal Telecom for US$365 million. He has been a partner and director of Celeiro Participações, a holding company focused on agricultural and livestock investments.. He is an economics graduate from the Faculdade Mackenzie with an MBE graduate degree from FIPE/USP and an International Executive MBA from FIA/USP.