Alex is an entrepreneur combining psychology with web technology. He founded Recognize (recognizeapp.com), a social employee recognition SaaS platform. Recognize's vision is to help companies promote positive employee recognition inside their workplace.. His professional career includes creating web experiences for Fortune 500 companies,. founding a million a month impression Android app network, and leading a mobile web app framework for deem.com. He is a published author in social cognitive science and is dedicated to positive psychology principles.. He grew up on Bainbridge Island, Washington, and now lives in San Francisco, California. He attended Western Washington University with a degree in psychology.