Albert Shu leads an award-winning team of consultants and serves as senior counsel to the firm’s key clients, focusing on communications strategy, message development, media relations, and issues management. His regional and local public relations experience in Asia and Hong Kong spans almost 20 years.During this tenure, he has overseen and. developed thought leadership and corporate positioning campaigns for a broad range of clients expanding in Asia.. One of Weber Shandwick’s strengths in Hong Kong is the quality and depth of its media relations and network. Albert leads its work and collaboration with international media headquartered regionally in this market. He currently spends an average of 5-7 hours per week working directly with journalists and editors to shape and influence news stories and agendas on behalf of his clients.. Albert was formerly the regional head of marketing and communications for Deloitte Consulting in Asia Pacific Africa. He developed and led the firm’s marketing infrastructure and programs in Greater China, Korea, Southeast Asia and South Africa, as well as managed the firm’s external communications after the Enron debacle and subsequent industry crisis for the Big 4.. Prior to Deloitte Consulting, Albert was with Burson-Marsteller in Hong Kong. A career highlight was the planning and implementation of a 6-city media and investor road show in the United States and Canada for former Philippines President Fidel Ramos during his trip to the 1997 APEC Summit in Vancouver.. A native Torontonian and journalist by training, Albert completed his Master of Arts degree in journalism at the Graduate School of Journalism, University of Western Ontario, specializing in corporate communications. He also graduated with honors from UWO with a Bachelor of Science in genetics.
