earch engine optimization, SMO, PPC, Digital marketing, social media marketing, GTM, Email marketing.. - PPC campaign management – keyword research, a campaign set up, monitoring and reporting - Optimize copy and landing pages for search engine marketing - Proactively make strategic PPC campaign recommendations. - Research and analyze competitor. advertising links Monitor campaign results, analyze key metrics and optimize click-through and conversion rate. - Analyze websites and document changes required for SEO - Implement and manage Search Engine Optimization (SEO) on site & off page activities - Conduct keyword research, competitive analysis, content optimization, meta- tag creation, link building and other SEO related activities - Continually work on the Search Engine Optimization of the website - Back link strategy and implementation - Responding to any mentions over social media platforms like Facebook, Twitter. Pinterest, Instagram, and Google+ and engage with social media users
