Alejandro De Zunzunegui has been dedicated to the world of Business Marketing for 30 years. He has also embarked on the adventure of entrepreneurship and mentoring start-ups and start-ups, and at the same time he is specialized in advising large companies to contribute to their digital transformation process. Now he has the exciting challenge of. leading the transformation of Sanitas and Bupa Europe & Latam. A transformation that starts from within, changing things as they have been doing and that comes to build a new model of health management in which the person is the center. Because this is about people.
