Alastair is a partner at Class35, a specialist digital transformation firm. Al has spent his career helping companies navigate the challenge and uncertainty of new value creation, leading projects to launch new brands and propositions, establish innovation capabilities, redesign go-to-market strategies, reengineer business models, and most. recently, digitally transform legacy businesses. His roles have spanned consulting, in-house, and startup positions, including Head of Strategy at Australia’s largest private health insurance business, Medibank, in the run-in to its £3bn IPO; establishing EY’s business design practice in its digital agency EY-Seren; and most recently building a new consulting model with Class35.
