Aaron Mahadevan was a marketing and strategy consultant focused primarily on start-ups. Before that he spent several years leading marketing for some of the world’s largest brands in a variety of sectors for blue-chip companies including: BT, Vodafone, PepsiCo and Coca-Cola. His career has taken him across the globe from Australia, the Middle East,. Eastern/Western Europe and back to the UK. Aaron has been an active property investor since 2001 and joins British Pearl to combine his passion for both marketing and property. He holds an MBA from IMD International business school in Lausanne, Switzerland and is a Fellow of the Chartered Institute of Marketing, UK.