Alexandre Gama is a Brazilian entrepreneur and creative professional operating mainly in the communications and advertising industry. He is the founder, CEO and CCO of Neogama, one of the top 20 advertising agencies in Brazil.. Gama was the first Brazilian to lead a global network of agencies as Global Chief Creative Officer (WCCO) of the. British-based agency network, BBH. He is the only Brazilian as member of the Publicis Groupe Global Creative Board, a committee made up of six worldwide creative leaders of the agencies part of the global holding company.