Alex Walker is passionate about growing online sales and is an expert in optimising products, categories and brands to win in the digital channel. Formerly, COO at Wefarm, a Senior Product Manager at Amazon and a Digital Director who was responsible for developing and growing the online operations of consumer branded businesses around the world. A. specialist in online marketplaces, growing Amazon and launching D2C e-commerce.. Alex started his career by setting up his own customised clothing internet business whilst an undergraduate at the University of Cambridge. Alex also has an MBA from HEC, Paris.. Currently based in Hertfordshire, UK, he enjoys being a father, husband, long distance runner and sometimes finds the time to build websites in WordPress, Shopify and Squarespace.