Alex began his career in software development after Bachelors and Masters Engineering degrees at Liverpool University, writing flight/test software at British Aerospace, CAD 3D modelling software at Parametric Technology and the RDBMS engine at CA for Ingres before moving into infrastructure design and implementation. Alex transitioned into. professional services at Sun and VERITAS through a consulting partner with numerous assignments designing and implementing large scale UNIX and storage systems in financial services before joining UBS to manage the storage and distributed computing infrastructure. From UBS he moved to Barclays to run storage, database and data warehouse engineering and spent 6 years there before joining the Pure Storage team where he holds the role of EMEA CTO.