Adam Dolch is the Creative Director and resident photographer at NuArtisan, Inc.. His primary focuses are on easy to use interfaces, branding, typography, and getting websites to convert customers.. Adam has been in the 'web game' since before the inception of the internet. He ran a successful BBS out of his bedroom on his own phone. line when he was 15 years old and began creating logos and graphics for other BBSs nationwide. This passion for technology coupled with the love of design grew over the years, as did his expertise in the field of photography.. Areas of prowess:. Art Direction. Web Design. Photography. Information Architecture. Branding. Marketing Guru