Alberto Araque is Vice President of Digital Marketing and Internet of Things at Etisalat, United Arab Emirates (UAE). Alberto accumulates a global and extensive experience of more than 20 years in ICT, Digital and Internet of Things services, participating and leading transformational telecommunication projects.. Before joining Etisalat, Alberto. was Head of M2M & Financial Services at Telefonica in Spain and had also been previously responsible at Telefonica in different areas such as strategy, marketing, business development, and service design in Spain and Latin America region.. He received his Master Degree in Telecommunication Engineering at Universidad Polytechnic de Madrid in 1994 and he has an MBA from IE Business School.