Alexia set up Foxysales in 2011 with the aim of offering the best and high quality products to busy mothers at affordable prices. As a working mother, Alexia had no time to go out to physical shops and had to rely on online shops. Foxysales was thus set up, as she realised that there was only a limited range of shopping products available online in. South East Asia, when there was so much more which could be offered.. Before Alexia and her husband settled down in Singapore with their child, she worked as the marketing honcho at a children’s book publishing house in France for 5 years. Even before she had her first child, Alexia was already passionate about the kids industry, especially books and educational toys. She often travels to look for new products for kids, and also sources other types of product too; both online and offline through parenting magazines. She just had her second child and super mom does not stop here.