Amir Peleg, EX-CEO and co-founder of YaData, is a serial entrepreneur having founded YaData Ltd in summer 2006, Unipier (Cash-U Mobile Technologies Ltd.) in early 2000 and EVS in 1991.. YaData developed a novel technology for behavioral targeting, and was aquired by Microsoft in early 2008, 18 months after its foundation with total headcount of. 18 people.. In his previous venture, Unipier, Amir led three rounds of financing (totaling $24M) from top tier VCs and led the company strategy, organization, and sales to annual revenues of $5M.. Prior to Unipier, Amir was one of the founders of EVS Ltd. (Elbit Vision Systems, a subsidiary of Elbit Ltd., NASDAQ: EVSNF), and played a key role in its management and sales & marketing activities in Europe and Japan. In 1996, Amir established and managed EVS-US, the US subsidiary of EVS.. Amir holds a B.Sc. degree in Mathematics, Physics, and Computer Science from the Hebrew University of Jerusalem (via the IDF TALPIOT program) and an MBA from INSEAD, Fontainebleau, France. As a teenager, Amir won a special prize for young inventors from the Weizmann Institute, Israel.