'7 Ways to Effectively Reach Your Business Goals on Facebook'. let’s take a look at which strategies there are to reach your target audience and also reach your business goals. Be prepared to see best practices and interesting examples of the Facebook Marketing that really works in 2015.. Since deciding he wanted to work in marketing at. age 14, Aaron has been on a journey from Radio Marketing to Consumer Goods Marketing to Social Media, Online Marketing and Growth Hacking. He now heads CRM and Social Media Marketing at the Berlin- and São Paulo-based early-stage investor and company builder Project A Ventures. In this role, he helps portfolio companies like WorldRemit and ZenMate reach the next level in their marketing activities. Aaron spends most of his time in Berlin, where he enjoys the vibrant start-up scene, exciting events like the #unit Festival and spending time with his friends, his partner and their two cats.