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Alex Wheldon

Alex is a technology & finance entrepreneur and Co-founder of Rho Business Banking. Alex previously founded adtech platform Kanary, Europe's first DMP/DSP ad buying platform (acquired in 2014), and served as an executive and investor in Lyst, the global fashion platform, and Smarkets, the world's second largest betting exchange. and prediction market.. Alex is also an active technology investor in Europe and North America.

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