Adam is Executive Director of the Commercial Broadcasters Association (COBA), the industry body for UK multichannel broadcasters and on-demand services. He was previously Director of Policy at Pact, the trade association for UK independent production companies. Prior to Pact, Adam was UK film editor of Screen International, the film business. publication. He has written for the Financial Times and The Independent and is the co-author of Tax Funds: A Producer’s Guide.