Alice serves as the educational advisor responsible for developing the Amazon Kids Original Programming learning approach and is helping implement Amazon's unique educational point of view into the development of new series. In this role,she is also an Emmy Award winning Co-Executive Producer and Head of Educational Development for Tumble. Leaf, Co-Executive Producer and Head of Educational Development for The Stinky and Dirty Show, Co-Creator and Executive Producer of Creative Galaxy; Head of Educational Development for Wishenpoof and If You Give a Mouse a Cookie on Amazon Instant Video. In addition, she is the Chief Learning Officer for Speakaboos, a kid-centric, cross-publisher literacy platform. She also is the Co-Creator and Executive Producer of Cha-Ching Money Smart Kids the “School House Rock” of financial literacy for 7-12 year olds, airing in Asia on Cartoon Network.. Alice is co-creator and head of research and education forSuper WHY! on PBS Kids, and served as a Producer and the Director of Research and Development for Nick Jr.’s Blue’s Clues. And she is a senior fellow at the Fred Rogers Center for Early Learning and Children’s Media. She continues to advise the Kids & Creativity group in Pittsburgh, bringing kids and their point of view to help support educators, technologists, and makers as Kidsburgh creates a model and movement around the integration of the arts, sciences, and technology to inspire creative learning and play. Her groundbreaking work in formative research was cited in The Tipping Point by Malcolm Gladwell. Alice bases her work in formative research on the philosophy that ‘the only way to understand what children are capable of doing, what appeals to them, and what they know, is to ask them!’