Alain Masse leads all UAP’s activities across Canada, which includes the Auto Parts and Heavy Vehicle Parts Divisions, as well as all corporate functions. He holds a Bachelor of Business Administration degree from HEC Montreal. Before his current position as President, he led UAP’s Heavy Vehicle Parts and NAPA divisions as Executive Vice President.. Prior to joining UAP, Alain held the position of President and General Manager at Cantrex. He is a member of the UAP Board of Directors and the IRCM Foundation Board of Directors where he currently chairs the Special Committee for Major Donations.
