Alex Simon - CEO of Digital 86 - is a public relations executive also known as The Digital Fixer™. Often referred to by the media as “a master shaper of online reputations”, he has made a career out of promoting and protecting high profile artists, entertainers and executives.. Simon got his career started in 1999 as a publicist for professional. fighters. It was during that time that he mastered crisis management by dealing with athletes who often found themselves in trouble with the law.. He later went on to do public relations for Indy 500 racecar drivers and teams, artists, models, actors and singers. He is also the subject of Starsuckers, an award-winning documentary that follows Simon as he develops and promotes 7-year-old Baby Chino, the world’s youngest DJ.. Simon has been quoted in The Wall Street Journal, Fox News, Inc. Magazine, Smart Money and has appeared in a variety of television programs including ABC News, FOX News and CBS News.. “Today’s online world is like the Wild West. Anyone can roll into your town and trigger chaos – warranted or not. Angry customers, jealous competitors, vengeful exes, an old DUI from your college days, and on and on. People come to me when they need swift and decisive action to make sure they are portrayed fairly and positively online”, says Simon.
