Alan S. Batey was appointed Executive Vice President and President, North America, effective January 15, 2014.. Prior to this, Batey had served as senior vice president, Global Chevrolet Brand chief and U.S. Sales and Marketing, since July, 2013.. Batey also served as GM vice president, U.S. Sales and Service, and Interim GM chief marketing. officer from 2012 to 2013, and vice president, U.S. Chevrolet Sales and Service from 2010 to 2012.. Batey, a native of the United Kingdom, began his career with General Motors in 1979 as a mechanical engineering apprentice for the company’s Vauxhall operation in the United Kingdom.. Throughout his career he has held several senior management positions of increasing responsibility for GM in the United Kingdom, Switzerland, United Arab Emirates, The Netherlands, Germany, Korea and Australia. These roles included Executive Director Commercial Vehicles & Fleet Sales for GM Europe, Regional Director of GM in the Middle East, Managing Director of Opel in the Netherlands, Vice President of Commercial Operations for GM Daewoo, and GM Holden’s Chairman and Managing Director.. Batey completed the General Motors’ Senior Executive Program at Harvard University and holds a City and Guilds Parts 1, 2 & 3 degree in Mechanical Engineering
