Alan Deutschman is one of America's leading writers on change and innovation. His groundbreaking book, "Change or Die: The Three Keys to Change at Work and in Life," debunks our myths about this crucial topic and reveals the surprising truths about what actually inspires and motivates real change.. Alan Deutschman author of, Walk. the Walk: The #1 Rule for Real Leaders, worked for 22 years as a journalist in Silicon Valley. Correspondent for Fortune, a senior writer at Fast Company, the "Profit Motive" columnist for GQ, and a contributing editor at Vanity Fair and New York Magazine. Also the author of The Second Coming of Steve Jobs, Change or Die and A Tale of Two Valleys.. Deutschman is the former Executive Director of Unboundary, a strategy consulting firm whose clientele includes top executives at major companies such as FedEx and Charles Schwab.. Deutschman has interviewed and profiled many of the most influential and innovative figures in global business, including Apple's Steve Jobs, Microsoft's Bill Gates, Amazon.com's Jeff Bezos, Google's Sergey Brin, and Virgin's Richard Branson, and he has studied the successful turnarounds and change efforts at companies such as Apple, IBM, and Yahoo.. Alan Deutschman's latest book, "Change or Die," inspired by his sensational cover story for Fast Company, was released in January 2007 and quickly became a San Francisco Chronicle bestseller. He is also the author of "The Second Coming of Steve Jobs," which was both a Business Week and a Wall Street Journal bestseller, and "A Tale of Two Valleys: Wine, Wealth, and the Battle for the Good Life in Napa and Sonoma.". Deutschman paid his way through Princeton University largely by winning scholarships for public speaking and debate, an experience that inspired him to publish "Winning Money for College" while still a teenager.
