Alexandre Bon drives the definition, planning and execution of Murex marketing strategy for APAC in close alignment with global business objectives and territories business plans. He actively develops thought leadership material and also looks after the positioning and go-to-market strategy of Murex product solutions for Capital Markets. Since. joining Murex in 2000, he has held product consulting and client management positions with a focus on Market and Credit risk, last serving as Head of the Risk Control practice and General Manager for Murex Ireland, where he drove the development of the MX.III CVA management module and Credit risk simulation engine. Alexandre holds a “grande école” Master in Management and Finance from HEC Paris.