Abi was central to the creation of Acumen in 2005 and has been a driving force in the success of the business since then. Her role as Managing Director sees her running the business on a day to day basis but she’s still just as happy to roll up her sleeves and help out on a project or work on a particularly tricky brief. She’s an active member of. the market research community, speaking at conferences and organising industry events.
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