Ajitpal is Smaato’s Chief Executive Officer. He is based out of Smaato’s headquarters in San Francisco and oversees global operations with a focus on mobile-first innovation for publishers. Ajitpal has nearly twenty years of experience driving digital advertising and ad monetization technologies during both new and high-growth phases. His previous. tenure at Smaato as Chief Business Officer brought product, strategy, and sales together in a close-knit structure creating high growth and a market-leading programmatic mobile technology platform. Before joining Smaato, Ajitpal held leadership roles in sales and product strategy at OpenX, Adify, and DoubleClick.